Five shifts that are changing how we design, build and market products and services
In this talk, Paul will describe five major shifts that will dramatically change how we approach research, design and how we do business.
1. The amount of information we can access is increasing exponentially.
2. The web is being rebuilt around people, rather than being built around content.
3. For the first time in humanity, social interaction, and influence, are measurable.
4. Technology is driving a large increase in understanding how we make decisions, and it’s not how we assumed.
5. Mobile technologies (phones, tablets, etc.) will change society in ways we can’t yet predict.
Paul currently works in the product team at Facebook, previously as a Product manager, currently as a Researcher and Designer. Prior to that he led social research at Google. In Nov 2011, Fortune magazine described Paul as "one of Silicon Valley's most wanted." He is broadly recognized as one of the leading thinkers on the emerging social web, and his work has been featured in The Wall Street Journal, Fast Company, AdWeek and many more leading publications. His work on describing the next evolution of social networks, "The Real Life Social Network" is one of the most viewed and downloaded presentations on the web.
At Facebook, Paul works on developing new products for advertisers and marketers. He works on research, design and product strategy. He often works directly with the worlds biggest marketers and ad agencies, helping them understand the foundational changes taking place in their industry.
At Google, Paul's work formed the foundation for many aspects of Google+. He also worked on Gmail, YouTube and Mobile. Prior to Google, Paul worked as a User Experience Consultant at Flow, leading research and design projects for clients including the BBC, The Guardian, Vodafone, UK Government and Betfair. Before Flow, he worked as an Industrial Designer, designing electronic appliances at Dyson, including Japan's best selling vacuum cleaner, and also worked designing car interiors at Faurecia.
Paul holds a Master of Science in Interactive Media and a Bachelor of Design in Industrial Design. He holds many patents from Dyson, Google (including the patent for Circles), and Facebook. He writes a popular blog at ThinkOutsideIn.com.
Source :
webaquebec.org/programmation/47
Links :
www.thinkoutsidein.com
Category : Conference | Lecture | Computer
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Location : Espace 400e BellAdress : 100 quai St-André, Québec, QC G1K 3Y2
City : Québec (La Cité-Limoilou)
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